JASE owns two hotel units with a unique and unparalleled location in the Douro Valley, offering significant growth potential. The two hotel units have recently struggled to keep up with the organic growth of tourism and the region. Therefore, we identified an opportunity for quick and secure returns by bringing the team’s hospitality know-how and track record into the company.
Through close and active management, further elevate the national market positioning of the two hotel units within the JASE group, with a strong focus on their internationalisation and attracting new markets. Implement an innovative capital expenditure (capex) plan focused on modern design, developing new experience concepts, improving service, and applying sustainable practices.
