Rita Ribeiro da Silva

Business Intelligence
Rita is a strategy and operations leader with over 14 years of experience across consulting and startups.

EXPERIENCE

Rita began her career at The Boston Consulting Group, where she worked across multiple industries, focusing on business strategy, transformation, and performance improvement. She later co-founded Skoach, a behavioural science–based startup that helped organizations build high-performing cultures. Then as Head of Operations at Amplemarket, Rita led teams in business operations, finance, people, and legal, supporting the company’s growth and scale-up journey. She now serves as an advisor, partnering with startups and investors to build data-driven systems and sustainable growth strategies.

EDUCATION

Rita holds an MBA from Columbia Business School, where she graduated with honours. She also has a Master’s in economics from Universidade Católica Portuguesa and a Bachelor’s in economics from Universidade Nova de Lisboa.