Mediaprobe is redefining how audience attention is measured across TV, streaming, and audio. Its proprietary biometric technology captures viewers’ second-by-second physiological signals and turns them into actionable Emotional Impact Scores (EIS), giving broadcasters and advertisers a far more accurate read on real engagement than traditional “eyes-on-screen” metrics. Backed by 100% renewal among U.S. broadcasters, marquee clients including FOX, Netflix, and NBCUniversal, and strong Connected TV tailwinds, Mediaprobe is emerging as the reference standard for emotional-layer attention measurement in a rapidly expanding market.
Mediaprobe will industrialise and deploy its new passive, always-on ring sensor for integration with leading third-party measurement panels, scaling from bespoke measurement projects toward a syndicated, platform-integrated data model. As advertisers and media owners increasingly adopt quality-based attention metrics, the company aims to embed Emotional Impact Scores into ad-buying platforms and become the differentiated signal provider across TV, CTV, and audio — positioning itself as a natural strategic partner in the evolving multi-currency measurement ecosystem.
