Investment Rationale
Bhout is a FitTech (Fitness and Technology) company that has created an innovative entertainment ecosystem centred on a smart boxing bag (developed using Artificial Intelligence). The product's features allow for growth in various lines of business, such as the expansion of boutique clubs, "Bhout boxing club", or the commercialisation of the product itself. Recognised with international awards in the sector, such as "Best early-stage FitTech Startup in Europe" at the Connected Health & Fitness Summit 2022.
Strategy
Support Bhout through R&D across all strategic lines of growth and expansion.