Portfolio

Brandcare
Personal care and cleaning products’ sale
Explorer III

Invested in
2013
Divested in
2017
Investment Rationale

Promote acquired brands (Super Pop, Cristasol, Xanpa, Javisol, Feno de Portugal and Tacto) through communication with end client and distribution channels. Opportunity to acquire other Iberian brands.

Strategy

Hiring of management team and marketing area expansion. Acquisition of local brands from Iberian producers. Increase product range.