Portfolio

Grupo Adclick
Digital marketing
FRN

Invested in
2015
Investment Rationale

The digital marketing market has grown rapidly, gaining market share within the global advertising market and representing 25.7% of total worldwide advertising spend in 2014 (up by 16.7% compared to 2013). It is estimated that in 2018 data, digital media in the global market will represent around 1/3 of the total amount spent on advertising. In the last 5 years, Adclick (the Group’s first and main company) reported a turnover with a 27% CAGR and is now one of the top 50 technology companies with the highest growth in EMEA regions. In 2015 it was recognised as the best company operating in the Portuguese tertiary sector and a reference on a national and international level in the sector. Present in the Brazilian market (specifically through the companies Beeleads and Smarkio Brasil), one of the top 5 countries with the highest number of digital consumers.

Strategy

Continued focus on innovation and development of new technologies/business rooted on performance-based models and supported by a strong data analytics component, ensuring alignment with major market challenges and clients’ needs. Team expansion and new partnership development with universities and technology centres to provide R & D support.

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