Portfolio

Throttleman
Clothing retail
FRN

Invested in
2015
Investment Rationale

Chasing Dreams ceased to operate the Throttleman brand in September 2017, which went on to be managed by Grupo Lanidor (FRN has similar holding in the new company), allowing it to maximise synergies in terms of purchasing, logistics and structural costs, amongst others.

Strategy

Open new stores, either franchised or own (specifically, high street stores) and promote online sales, ultimately recover brand awareness and increase sales.